Lead creative direction on rebranding Hurleys latest wetsuits, Hurley Advantage.
The logo represents the concept of taking away unnecessary bulk while staying functional, like how the wetsuits are designed. To launch the new logo, I worked on multiple assets that revolved around the wetsuit line. As for the imagery, we wanted to make sure you almost had a chill roll down your spine when you saw them... give you a sense of how cold the water was but how warm the suits kept. Looking at different less traditional photography angles, we were able to show focus on the product at work.