Eating outdoors while still inside. That was the brief from Pacific Crust Pizza Co. From that we looked at how we can create an immersive experience that wrapped this amazing pizza in a nice little box... or a tent. We wanted to make the space transformative from the second you walked in off the busy downtown street and have you fully engaged into the outdoors. From the large custom created tent structure ( designed and built by us) to the picturesque view of snow capped Mt. Hood on the window that gets dark at night and light in the day. This space really makes you feel like you just left the city and are enjoying what the great PNW has to offer. Not wanted to space to get stagnant over time we chose a specific color palette and seasonal imagery that can change out each season along side the menu that will also change, giving the consumer a new experience each season.
