Simple goal on this campaign... how to feel and understand a surfer who is a many of little words, but thinks about everything. Simple, visualize his thoughts. We turned a full room into the brain of John John, from his crazy sailing explorations to his passion for photography to his love for the stars and everything nature. We then used this “set” as the backdrop of visually dissect the innovation that went into his 3rd boardshort with Hurley. What we got was a wonderful visualization and images that truly spoke louder than words.