Was part of a small hyper creative team to develop and launch Nike House of Innovation, an elite retail global concept. A flagship concept built on Nike's love for product innovation. Highly experiential story telling to bring the consumer into our world of innovation and athletes. All storytelling was based on 3 different filters that helped keep consistency for the concept but allowed for each category to have a voice of their own. As part of the concept we needed to creative a full creative direction that stood alone from the larger fleet of retail, this allowed HOI to have its own distinct feel, but also be a part of the larger Nike brand.